Expo Display Studio GmbH Delivered a Sustainable yet Showstopping Stand for TUBE at Cosmoprof 2026

Client: TUBE
Event Location: Bologna, Italy
Show: Cosmoprof Worldwide Bologna 2026

Cosmoprof 2026 in Bologna, Italy was one of the world’s leading beauty and cosmetics exhibitions. It provided the perfect global platform for brands to showcase innovation and identity. TUBE seized this opportunity to present its brand through a distinctive exhibition presence.

Partnering with Expo Display Studio GmbH, the brand set out to create a booth that would not only capture attention but also communicate its core values effectively.

Client Objective

TUBE wanted to design a visually captivating and immersive booth at Cosmoprof 2026 that embodied its sustainable philosophy. The objective was to create a stand that successfully communicated the brand’s ideas while also showcasing the product line. In order to provide both great visual impact and useful usage in a hectic exhibition setting, Expo Display Studio GmbH created an overall strategy concentrated on fusing dramatic design features with functional detailing.

A Perfect Booth By Expo Display Studio GmbH

  • The standout feature of the booth was a curved, twisting fascia, which defined the overall identity of the space.
  • This dynamic element created a strong visual presence while naturally drawing visitors toward the booth. It enhanced engagement and movement flow.
  • Due to the weight of the fascia, additional support elements were required; however, instead of treating them as purely structural components, these supports were thoughtfully integrated with display shelves.
  • This allowed them to serve both functional and aesthetic purposes, ensuring the structure remained visually light while maximizing usability.
  • Each shelf and display unit was custom-designed to accommodate specific products, enabling proper presentation and ease of interaction.

Sustainability & Visual Language

Reflecting TUBE’s sustainability-driven brand, the stand incorporated green elements extensively to create a cohesive and meaningful design language. Hanging plants were introduced to add depth and softness to the space, while vertical garden installations reinforced the ecological narrative.

The natural integration of greenery with the structure enhanced the overall visual appeal, resulting in an environment that felt fresh, vibrant, and welcoming. These elements worked together to strongly align the space with the brand’s core message.

Challenges & Execution

  1. A key challenge was managing the heavy curved fascia while ensuring it remained stable without compromising the design intent. Expo Display Studio GmbH resolved this by seamlessly integrating support structures with shelving. 
  1. Another challenge was ensuring product safety in a high-traffic exhibition environment. To address this, we designed all display shelves and boxes to be lockable, providing added security without affecting accessibility. 
  1. Additionally, balancing vibrancy with clarity was essential to avoid visual clutter. We achieved this through careful planning that resulted in a colourful yet clean and pleasant overall look.

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Conclusion

The stand Expo Display Studio GmbH made for TUBE demonstrates how bold design and thoughtful detailing can come together to create a memorable exhibition space. The curved fascia, integrated supports, and sustainable elements collectively delivered a booth that was both visually striking and highly functional.

We also completed everything smoothly and on schedule. The project achieved strong visual impact, practical usability, and a clear reflection of the brand’s ecological values, resulting in a highly satisfied client.