High-Impact, Structurally
ITB Berlin 2026
📍 Berlin, Germany
Flex To Go
Messe Berlin, Berlin, Germany
ITB Berlin 2026
ITB Berlin 2026, held at Messe Berlin, brought together leading brands from across the global travel and tourism industry, all aiming to stand out in a highly competitive exhibition environment.
Every project Expo Display Studio GmbH works on is a chance to turn spaces into brand experiences. We focus on thoughtful design, precise execution, and environments that communicate clearly, no matter how small the room is or how complicated the layout is. For Flex To Go, this meant turning a corner booth into a place that was easy to see from and still looked friendly.
At ITB Berlin 2026, Flex To Go was positioned in a corner booth, creating an opportunity to engage visitors from multiple directions while maintaining a clear and composed brand presence.
The objective was to design a space that felt open, structured, and visually refined while subtly communicating the brand’s growing global footprint. Expo Display Studio GmbH delivered a booth that balanced architectural strength with warmth and storytelling.
The corner layout was used to create dual-access openness. Visitors can approach and enter the booth naturally from two sides. Without the need for walls, the area remained welcoming, facilitating easy mobility and communication.
The booth stood out in the show hall due to a strong overhead fascia that could be seen from far away. As a layered architectural element, wooden battens were added to smooth out this feature that stood out.
These battens were not just thought of as structural. They had small plants built right in, which gave them structure and a sense of freshness. This made the general composition softer and warmer, adding warmth to a design that was otherwise very clean and structured.
Backlit graphics were very important for showing the brand’s international reach. These illuminated elements created clear focal points, drawing attention to key locations around the world where Flex To Go has grown.
Lighting gave the space more depth and helped people focus, while also subtly supporting the brand story.
The stand used segmented wall panels, but the graphics were carefully lined up to keep the visual continuity, giving all areas a smooth, finished look.
The final booth delivered a balanced and engaging spatial experience, combining openness with a strong architectural identity.
It successfully:
Communicated the brand’s global presence through design and lighting.
The client placed significant importance on brand consistency and visual accuracy, making detailing a key focus throughout the project.
One of the main challenges was supporting the client’s display products while maintaining a clean and minimal design. The canopy and truss structure needed to hold detectors and cameras securely without appearing heavy or overly technical.
Our careful planning and precise execution ensured the structure remained stable while preserving the overall visual clarity.
Another challenge was the integration of required detectors, which needed to comply with venue regulations without affecting the design.
Close coordination and multiple checks ensured accurate execution across all elements, including finishes and carpet.
Maintaining strict brand specifications was also critical, particularly in logo proportions and exact RAL color matching.
We positioned them thoughtfully to remain discreet while meeting all necessary guidelines.
With help from Expo Display Studio GmbH, the Flex To Go booth shows how carefully choosing the right materials, plants, and lighting can turn a practical area into a high-end brand experience.
At first, the client was worried about the final finishes, but extra care was taken with the details, and the work was done perfectly on-site to make sure the highest quality standards were met. This focused approach not only eased early worries, but it also led to an end that was better than expected.
The design made a strong visual effect and a friendly feel in a competitive exhibition setting by balancing structure with soft warmth. The work done by Expo Display Studio GmbH went easily and on time, and the client was very happy with the end result.
The Work Behind the Standout Show
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Expo Display Studio GmbH is the most reliable exhibition stand builder in Germany, with a local presence and services across Europe. We craft exhibition booth designs that move your brand forward. We pride ourselves on our creative approach and dedication to achieving our clients’ vision and expectations.
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