QazCode at MWC Barcelona 2026 Case Study

MWC Barcelona 2026 is a high-energy tech exhibition. Grabbing attention is only half the job. The real impact comes from creating a space that invites interaction and keeps visitors engaged. For QazCode, the focus was on building a stand that looked striking but actively encouraged people to explore their product.

Expo Display Studio GmbH approached this project with a clear direction. We turned a compact space into a high-energy environment where design and technology work together.

Client Overview

QazCode is a technology-driven company focused on developing innovative digital solutions, with a strong emphasis on modern, user-centric applications.

For MWC Barcelona 2026, QazCode aimed to create a compact yet impactful 40 sqm stand that would reflect a vibrant, premium brand identity while remaining open and inviting to visitors.

Client Vision

The brief focused on achieving a balance between

  • Openness and accessibility
  • A strong, recognisable brand presence
  • A vibrant and premium look
  • Clear emphasis on product demonstration through AV

At the same time, it was important to include a private space for meetings, ensuring the stand could support both engagement and focused discussions.

Design Approach

Given the compact footprint, the stand design was kept open and uncluttered, allowing easy movement and visibility from multiple sides while still accommodating a closed meeting room for more private conversations.

The layout included:

  • An info counter to welcome visitors
  • A closed meeting room for focused discussions
  • An open discussion area for quick interactions
  • A storage space to keep the stand functional and organised

 

This balance between openness and enclosure ensured the stand remained approachable without compromising on functionality.

Look & Feel

The visual identity of the stand was driven by a bold contrast of black surfaces with neon accents. The darker base created a premium and slightly edgy backdrop, while the neon elements added:

  • A sense of vibrancy and energy
  • Strong visual highlights across the stand
  • A distinctive, modern character

This contrast helped the booth stand out on the show floor while reinforcing the brand’s identity.

AV Integration

AV played a central role in this project. The client placed strong emphasis on having a touchscreen display to showcase their application. Its placement was carefully planned to ensure visibility and ease of use, making it a natural focal point within the space.

This was a key element of the stand, designed to:

  • Attract attention
  • Encourage interaction

Challenges Faced & Our Solutions

Shell Scheme Constraint
One of the initial challenges was that the client had booked a shell scheme stand instead of a space-only stand, which limited design flexibility and created an unexpected hurdle.

We worked closely with the client and coordinated with the organisers to manage the conversion process. We made sure everything aligned with the design intent. We also handled the situation smoothly and the project moved forward without delays.

AV as a Critical Element
Given its importance, we made sure all AV devices were pre-approved and tested to avoid last-minute issues and ensure seamless execution.

Outcome

The stand was successfully delivered and executed to a high standard of quality, with strong attention to detail and finish.

Its bold design made it highly eye-catching on the show floor, naturally drawing visitors and increasing footfall. The space not only stood out visually but also effectively supported product engagement and meaningful interactions, meeting the client’s overall objectives.

Client Feedback

“We’re really happy with how the stand turned out—the design came together exactly as we had envisioned, and all our requirements were met. Everything was handled excellently. The project manager was very supportive throughout, quick to respond to all our questions, and ensured that even our specific requirements were taken care of.”

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