MWC Barcelona 2026 is a high-energy tech exhibition. Grabbing attention is only half the job. The real impact comes from creating a space that invites interaction and keeps visitors engaged. For QazCode, the focus was on building a stand that looked striking but actively encouraged people to explore their product.
Expo Display Studio GmbH approached this project with a clear direction. We turned a compact space into a high-energy environment where design and technology work together.
QazCode is a technology-driven company focused on developing innovative digital solutions, with a strong emphasis on modern, user-centric applications.
For MWC Barcelona 2026, QazCode aimed to create a compact yet impactful 40 sqm stand that would reflect a vibrant, premium brand identity while remaining open and inviting to visitors.
The brief focused on achieving a balance between
At the same time, it was important to include a private space for meetings, ensuring the stand could support both engagement and focused discussions.
Given the compact footprint, the stand design was kept open and uncluttered, allowing easy movement and visibility from multiple sides while still accommodating a closed meeting room for more private conversations.
The layout included:
This balance between openness and enclosure ensured the stand remained approachable without compromising on functionality.
The visual identity of the stand was driven by a bold contrast of black surfaces with neon accents. The darker base created a premium and slightly edgy backdrop, while the neon elements added:
This contrast helped the booth stand out on the show floor while reinforcing the brand’s identity.
AV played a central role in this project. The client placed strong emphasis on having a touchscreen display to showcase their application. Its placement was carefully planned to ensure visibility and ease of use, making it a natural focal point within the space.
This was a key element of the stand, designed to:
Shell Scheme Constraint
One of the initial challenges was that the client had booked a shell scheme stand instead of a space-only stand, which limited design flexibility and created an unexpected hurdle.
We worked closely with the client and coordinated with the organisers to manage the conversion process. We made sure everything aligned with the design intent. We also handled the situation smoothly and the project moved forward without delays.
AV as a Critical Element
Given its importance, we made sure all AV devices were pre-approved and tested to avoid last-minute issues and ensure seamless execution.
The stand was successfully delivered and executed to a high standard of quality, with strong attention to detail and finish.
Its bold design made it highly eye-catching on the show floor, naturally drawing visitors and increasing footfall. The space not only stood out visually but also effectively supported product engagement and meaningful interactions, meeting the client’s overall objectives.
“We’re really happy with how the stand turned out—the design came together exactly as we had envisioned, and all our requirements were met. Everything was handled excellently. The project manager was very supportive throughout, quick to respond to all our questions, and ensured that even our specific requirements were taken care of.”
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Expo Display Studio GmbH has been shaping remarkable stands for a decade now. Over this period, we have successfully delivered a wide range of exhibition stand designs for clients across various industries. We go beyond standard booth construction and deliver exhibits that truly connect with your audience.
Furthermore, we have built a strong reputation for on-time delivery and seamless project execution. Our clients value us not only for the quality of our stands but also for the end-to-end support we provide. We are a trusted exhibition booth builder in Germany, with projects that stand as a true reflection of our excellence.
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