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QazCode at MWC Barcelona 2026 Case Study

Delivering High Visibility and Engagement at ITB Berlin 2026 for Flex To Go

Fira Barcelona Gran Via.

📍 Barcelona, Spain

CONCEPT

DESIGN

DELIVER

MWC Barcelona 2026 is a high-energy tech exhibition. Grabbing attention is only half the job. The real impact comes from creating a space that invites interaction and keeps visitors engaged. For QazCode, the focus was on building a stand that looked striking but actively encouraged people to explore their product.

Expo Display Studio GmbH approached this project with a clear direction. We turned a compact space into a high-energy environment where design and technology work together.

Client Overview

QazCode is a technology-driven company focused on developing innovative digital solutions, with a strong emphasis on modern, user-centric applications.

For MWC Barcelona 2026, QazCode aimed to create a compact yet impactful 40 sqm stand that would reflect a vibrant, premium brand identity while remaining open and inviting to visitors.

Client Vision

The brief focused on achieving a balance between

Openness and accessibility
A strong, recognisable brand presence
A vibrant and premium look
Clear emphasis on product demonstration through AV

At the same time, it was important to include a private space for meetings, ensuring the stand could support both engagement and focused discussions.

Design Approach

Given the compact footprint, the stand design was kept open and uncluttered, allowing easy movement and visibility from multiple sides while still accommodating a closed meeting room for more private conversations.

The layout included:

An info counter to welcome visitors
A closed meeting room for focused discussions
An open discussion area for quick interactions
A storage space to keep the stand functional and organised

This balance between openness and enclosure ensured the stand remained approachable without compromising on functionality.

Look & Feel

The visual identity of the stand was driven by a bold contrast of black surfaces with neon accents. The darker base created a premium and slightly edgy backdrop, while the neon elements added:

A sense of vibrancy and energy
Strong visual highlights across the stand
A distinctive, modern character

This contrast helped the booth stand out on the show floor while reinforcing the brand’s identity.

AV Integration

AV played a central role in this project. The client placed strong emphasis on having a touchscreen display to showcase their application. Its placement was carefully planned to ensure visibility and ease of use, making it a natural focal point within the space.

This was a key element of the stand, designed to:

Attract attention
Encourage interaction

Challenges Faced & Our Solutions

The client placed significant importance on brand consistency and visual accuracy, making detailing a key focus throughout the project.

Shell Scheme Constraint

How we solved

Our careful planning and precise execution ensured the structure remained stable while preserving the overall visual clarity.

Another challenge was the integration of required detectors, which needed to comply with venue regulations without affecting the design.

How we solved

Close coordination and multiple checks ensured accurate execution across all elements, including finishes and carpet.

Maintaining strict brand specifications was also critical, particularly in logo proportions and exact RAL color matching.

How we solved

We positioned them thoughtfully to remain discreet while meeting all necessary guidelines.

Outcome

The stand was successfully delivered and executed to a high standard of quality, with strong attention to detail and finish.

Its bold design made it highly eye-catching on the show floor, naturally drawing visitors and increasing footfall. The space not only stood out visually but also effectively supported product engagement and meaningful interactions, meeting the client’s overall objectives.

Client Feedback

“We’re really happy with how the stand turned out—the design came together exactly as we had envisioned, and all our requirements were met. Everything was handled excellently. The project manager was very supportive throughout, quick to respond to all our questions, and ensured that even our specific requirements were taken care of.”

The Work Behind the Standout Show

See Our Recent Exhibition Stand Design & Build Work

Over our decades of work experience, we have developed a wide variety of stand designs and executed them flawlessly on-site. Take a look at some of the recent exhibition stands we’ve built for brands across different industries, including technology, pharma, defence, energy, cosmetics, finance, & more.

Have an Exhibition Coming Up?

Let’s Make Every Square Metre Work for Your Brand.

Collaborate with Expo Display Studio GmbH and turn your space into a brand experience. Reach out to us via email, phone, or the contact form below. We’re eager to assist you.

Let's Connect with us:

PHONE

+49 6994320236

EMAIL

info@expodisplaystudio.de

Registered Office :

Expo Display Studio GmbH, Hammfelddamm 4A, 41460 Neuss, Germany

Sales Office :

Lyoner Str. 15, 60528 Frankfurt am Main, Germany

Dubai Office :

95 Street, Jebel Ali Industrial Area 1, Dubai, UAE

Production House :

Industriestr. 19, 59192 Bergkamen, Nordrhein-Westfalen, Germany

Expo Display Studio GmbH is the most reliable exhibition stand builder in Germany, with a local presence and services across Europe. We craft exhibition booth designs that move your brand forward. We pride ourselves on our creative approach and dedication to achieving our clients’ vision and expectations.

QazCode at MWC Barcelona 2026 Case Study

Delivering High Visibility and Engagement at ITB Berlin 2026 for Flex To Go

Client Overview

Client Vision

Design Approach

Look & Feel

AV Integration

Challenges Faced & Our Solutions

How we solved

How we solved

How we solved

Outcome

Client Feedback

See Our Recent Exhibition Stand Design & Build Work

Have an Exhibition Coming Up?

Let's Connect with us:

PHONE

EMAIL

Registered Office :

Sales Office :

Dubai Office :

Production House :

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