ISM Middle East 2026

ISM Middle East is Dubai’s leading trade fair for the sweets and snacks industry, scheduled to take place from September 15–17, 2026, in Dubai.

15-09-2026 to 17-09-2026 | Dubai, UAE

Be A Part of the Biggest Sweets & Snacks Show: ISM Middle East 2026

ISM Middle East 2026 is a premier trade show for the sweets and snacks industry in the Middle East and North Africa (MENA) region. Well, ISM refers to “International Sweets and Snacks Middle East“. It is scheduled to take place from September 15 to 17, 2026, at the Dubai World Trade Centre.

It serves as a business platform for exhibitors and visitors to discover new products, network, and generate leads in the confectionery and snacks market. The ISM Middle East 2026 exhibition showcases products like chocolate, biscuits, snacks, and ice cream, and features expert talks and awards.

Who Attends the ISM Middle East 2026?

The ISM Middle East 2026 show is attended by:

Buyers and retailers
Manufacturers
Industry professionals
Importers and exporters
Foodservice professionals
Health store representatives
Premium brand managers
Ingredient suppliers
Media and thought leaders

Know the Topmost Reasons to learn ISM Middle East 2026

In the present scenario, attending the ISM Middle East show 2026 is important for professionals in the sweets and snacks industry because:

It is a major B2B show for connecting with key decision-makers, including buyers, distributors, and other stakeholders from the Middle East, Africa, and beyond.
Approximately 333 exhibitors are expected, with an estimated 80% international
Around 8,507 are expected to attend the ISM Middle East 2026 show.
Over 37 countries will be represented by exhibitors.
You can meet, network, and form strategic partnerships with a diverse group of industry professionals.
The ISM Middle East 2026 show makes it easy to close deals, discover investment or sourcing opportunities, and introduce new products.
You can discover new and trending products, stay updated on new innovations, and see the trends shaping the future of the confectionery and snack industries.
It acts as an ideal platform to display your brand and products to a wide, targeted audience from around the globe.
In fact, the show offers expert discussions and educational opportunities to learn about the latest product developments and market insights.

Get a Stunning Exhibition Stand for ISM Middle East 2026

The ISM Middle East 2026 exhibition holds significant importance in the sweets & snacks industry. It is also one of the leading trade shows in the MENA region, opening doors to the fast-growing APMEA (Asia-Pacific, Middle East, and Africa) market. And if you want to exhibit here, you need to collaborate with a reliable exhibition stand builder in Dubai, such as Expo Display Studio GmbH.

It is one of the leading design & build exhibition stand companies that has delivered numerous global projects. Partnering with EDS GmbH will help you choose from a wide range of exhibition stands, including custom, modular, double-decker & country pavilion options.

Everything will be tailored to your requirements and budget. You will also be assigned a project manager who will communicate with you thoroughly and oversee the creation of your exhibition stand. In a way, our experts will bring your vision to life here. And you will end up attracting more visitors to your exhibition stand.

Know the Products Displayed at the ISM Middle East 2026

Products at ISM Middle East 2026 will include:

Confectionery—These include traditional sweets, premium chocolates, hard and filled candies, biscuits, and cakes.
Snacks—A range of snacks, including salted, baked, specialty, and frozen varieties.
Dates and date palm products— A specific focus on regional products, such as dates, will be featured.
Modern and functional products – It will display products such as cough sweets with medicinal herbs, chewing gum with collagen, and products containing vitamins or melatonin.
Desserts—These typically include premium gelatos and low-sugar treats.

Know the Product Themes

Sustainability: The ISM Middle East 2026 show will emphasize eco-friendly practices, including the use of sustainable cocoa, natural ingredients, and environmentally friendly packaging.
Health and Wellness: It will also highlight functional foods and products with health benefits, including functional sweets and low-sugar options.
Innovation: You will also witness creative and innovative products across the confectionery and snacks sector.

Exhibition Info

Exhibition: ISM Middle East 2026
Date: 15 – 17 September 2026
Organiser: Dubai World Trade Centre (DWTC) L.L.C.
Sectors:sweets, confectionery, snacks, chocolate products, biscuits, cakes, ice cream & desserts, and related sweet-snack food innovations.
Frequency: 1 Year
Website: Official Website
Visitors: Tickets for Show
Exhibitors: Exhibitor Registration

Important Facts

576+ exhibitors
100,000+ sqm of exhibition area
18,776+ trade visitors

Trade Show Location

READY TO

MAKE A LASTING IMPRESSION

AT YOUR NEXT TRADE SHOW ?

What Makes Choose Expo Display Studio GmbH Your Official Exhibition Stand Contractor for ISM Middle East 2026, Dubai, UAE?

As stated in the information, over the past few years, Expo Display Studio GmbH has been recognized as one of the top trade show booth builders in Dubai, dedicated to bringing your vision to life in stunning reality. With years of experience, we create custom exhibition stands that help your brand get noticed. Our team makes the entire process easy and stress-free.

Along with a wide range of exhibition stands, you will get an exhibiting package that includes stand design and construction, dedicated project management, and transportation and logistics. The package also features in-house production and quick dismantling. Well, we know how important it is to stand out at international shows. That’s why our creative solutions perfectly fit your brand, utilizing high-quality materials, craftsmanship, and distinctive exhibition stand designs in Dubai to help you make a lasting impression.

So, get ready to shine at the ISM Middle East 2026 with our unique exhibition stand designs.

Browse Through Our Portfolio of Innovative Exhibition Stand Designs

Expo Display Studio GmbH has been shaping remarkable stands for more than 9 years. Over this period, we have successfully delivered a wide range of exhibition stand designs for clients across various industries. Each project reflects our commitment to creativity and innovation. In addition, our goal has always been to go beyond standard booth construction and deliver exhibits that truly connect with your audience. Furthermore, we have built a strong reputation for on-time delivery and seamless project execution.

Our clients value us not only for the quality of our stands but also for the end-to-end support we provide. We believe that client satisfaction is the true measure of success. Thus, we remain actively involved until the very last day of the show to ensure a smooth experience. We are proud to be recognised as a trusted exhibition booth builder in Germany, with projects that stand as a true reflection of our excellence.